LET THE SECRET OUT: 5 TIPS TO MAKING YOUR BRAND KNOWN

I have a “dirty” little secret…

But it’s probably not what you’re thinking…

For months, no years, I have not cleaned my basement.

Don’t judge me! 🤣

Out of sight, out of mind — right? Unfortunately this saying doesn’t include the disclaimer that spiders will raid your house if hidden areas are kept dirty.

You better believe I’ve been cleaning!

Like basements our brands can collect dust too.

When is the last time you “cleaned house” in your business?

Unlike my formerly dusty basement, your brand and online reputation is something that's very visible and can't be "swept under the rug"...

Don't worry though, as we head into quarter two of this year, I encourage you to check off some of the brand upkeep items I’ve included below. A nice clean update can go a long way in staying relevant and engaging with your audience (and to keep spiders far away!).

🧽 1.) Social Media Profiles: Are things up-to-date? Keep your social media pages complete, accurate and consistent. Update profile pictures, cover photos, and bios to match your brand's latest messaging and keep followers intrigued.

🧽 2.) Website Design: Regularly review and update the design of the website to keep it visually appealing and user-friendly. This includes optimizing for mobile devices, updating navigation menus, and refreshing the layout as needed.

🧽 3.) User-generated Content (UGC): Regularly showcase UGC on social media and the website to foster community engagement and authenticity. This could include reposting customer photos, testimonials, or reviews.

🧽 4.) Analytics and Insights: Regularly analyze performance metrics across social media and the website using tools like Google Analytics, Facebook Insights, or social media analytics platforms. Use these insights to track progress, identify areas for improvement, and adjust strategies to steer your brand to success.

🧽 5.) Call-to-Actions (CTAs): Review and optimize CTAs across social media and the website to encourage desired actions from users, such as signing up for newsletters, making a purchase, or contacting your business for inquiries.

How are you planning to spring clean your brand?

I’d love to hear about it!

-Chris

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• Web Design
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and much more!

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Featured below is a showcase of how Gisele from Tipsy Bean Cafe used her membership to bring her new coffee subscription service to life!